Once the absolute market leader, PokerStars has been losing ground rapidly to its competitors, primarily GGPoker, which has exploded over the past couple of years.ĭuring the trial period, it has become obvious to the PokerStars management that players want to feel appreciated, and the only way to keep them around is by offering better rewards. While somewhat unexpected given the recent past, this change of attitude doesn’t come as a big surprise to those following online poker trends. Now, it seems the room is turning to regs once again, trying to attract them with an improved rewards program. Over the past few years, PokerStars has focused mostly on recreational players, trying to cater to that part of the audience. The move by the online poker giant represents a massive shift in the company’s policy. The change comes on the heels of a trial period that lasted for three months and included some 20% of the player base, which the operator used to collect feedback and information for the players included in the trial.
PokerStars made a big announcement today, introducing their new rewards program, offering up to 65% in rakeback across the board.
